Character Buttons from the Ralph Bakshi Lord of the Rings
These were made as part of the promotion of the Ralph Bakshi movie. This is a page from an advertising brochure. This movie was one of the first of the highly merchanidised movies. The most successful in this era was Star Wars. The first Star Wars movie was released a few years before Ralph Bakshi's movie. The merchandising of action figures etc was so successful that merchandising has now become a major feature of movie promiotion and the business of making money on movies.
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